HubSpot Avalara Integration
Built by Taxiom

Frequently Asked Questions

What does the HubSpot AvaTax integration do?

This integration connects your HubSpot account directly to Avalara’s AvaTax platform, enabling real-time, accurate sales tax calculations in HubSpot.

It automatically applies the correct tax rates and rules for every U.S. jurisdiction, without manual lookups or switching between systems.

Why not just use HubSpot’s TaxJar/Stripe option?

While HubSpot does offer tax calculation through Stripe + TaxJar, it’s limited and often not scalable:

• Stripe dependency – Only works if you use Stripe for payments.

• TaxJar dependency – Fine for small, simple tax needs, but not for companies selling in multiple states with complex product tax rules.

  • Limited compliance tools – Lacks exemption certificate management and advanced features Avalara provides.

With this integration, you’re not tied to Stripe or TaxJar, and can leverage Avalara’s full suite of compliance tools—real-time tax calculation, exemption certificate management, return filings—for better scalability as your business grows.

How much does it cost?

There's a one time setup from Taxiom of $419.88. Please note, this does not cover any costs related to your Avalara subscription. You will also need the 'AvaTax for HubSpot' connector from Avalara.

Is it hard to set up?

Not at all. You can be connected in minutes — no IT support required. Start in the HubSpot Marketplace, then enter your Avalara credentials in the Integration Portal, and you’re ready to start calculating tax.

How accurate are the tax calculations?

AvaTax is updated multiple times per day to reflect changes in tax rates and rules across all U.S. jurisdictions, meaning your rates are always current. This is far more reliable than static rate tables or manual lookups.

Can it handle product-specific tax rules?

Yes. You can map your HubSpot products to Avalara tax codes so AvaTax knows exactly what you’re selling — whether it’s software, clothing, shipping, or something else — and applies the correct taxability rules automatically.

What about exempt customers?

The integration allows you to exempt customers both manually & automatically. If you use Avalara’s Exemption Certificate Management (ECM), exempt customers are recognized in real time, so tax is not charged where it shouldn’t be.